Devendra Varma Jaggaraju is a passionate entrepreneur, educator, and organic farming advocate with over 8 years of hands-on experience in the organic ecosystem.

His journey in the organic field began with a deep commitment to reviving traditional food practices and supporting sustainable farming communities. Over the years, he has worked closely with 1000 + organic farmers &
Farmer producer organizations (FPOs), and rural women groups across South India, gaining deep insights into the challenges and opportunities within the agricultural landscape.

Driven by a vision to bridge the gap between rural producers and conscious consumers, he founded Kusasthali Organic Foods — a brand rooted in authenticity, purity, and Indian heritage.

Beyond farming, Devendra Varma is also a serial entrepreneur and educationist with over a decade of experience in building impactful ventures. He has successfully established institutions, mentored startups, and created employment opportunities, all while staying committed to sustainable and ethical growth.

Through Kusasthali, his mission is clear:

To empower rural communities, promote chemical-free living, and bring the richness of traditional Indian foods to every household globally.